Up Scale


Diving Into K-Swiss’s Cinematic Project:
A Fusion of Californian Culture and Retro Gaming


Through its latest cinematic project for the launch of the “Coastal Lifestyle” shoe, K-Swiss does more than introduce a new product; it invites its audience on an immersive journey into the heart of California, skillfully blending retro gaming aesthetics with modern design. This film, incorporating green screen footage and motion design inspired by Californian culture and 8-bit video games like OutRun and other iconic references from the Sega Master System, celebrates innovation, culture, and fashion.

The Inspiration Behind the Design: A Tribute to Californian Retro Gaming. The primary inspiration for this cinematic project lies in merging California’s skate and surf culture with the universe of retro gaming. 8-bit games, with their pixelated graphics and captivating scenarios, have left a mark on an entire generation and continue to inspire content creators today. By paying homage to these pop culture icons, K-Swiss does more than launch a new shoe line; it creates a bridge between generations and cultures

Thanks for Watching