Brand Message:
K-Swiss was founded in 1966 when two Swiss brothers relocated to California with a clear vision: to create a performance-driven tennis footwear brand. Drawing on their passion for both skiing and tennis, they reimagined the durability and structure of leather ski boots to design a court shoe capable of withstanding the intense lateral movements of the game. Introduced the same year, the K-Swiss Classic became the world’s first all-leather tennis shoe. It quickly earned global recognition, evolving into an enduring icon both on and off the court. More than five decades later, K-Swiss continues to honor its legacy by equipping and inspiring the next generation of entrepreneurs. These cultural trailblazers shape what’s next, influencing and motivating young people around the world.
Always on court
K-SWISS SPRING SUMMER
Film and photography production
Brand Mission:
Founded in California in 1966, K-Swiss is a heritage American tennis brand, known for on-court performance and off-court style.
